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Friday, December 09, 2005
Google Adwords Constructions: The First Step
The use of Google adwords to attract online customers is exploding. Every Google search by an independent user reveals a list of text abstracts on the right side of the screen. What are these short but sweet bon mots? They're the front-line manifestations of 'Google adword' technology. Users click on them and are directed to third-party web sites.
This new form of advertising and web traffic directing has spawned hundreds if not thousands of how-to articles. A search for the key phrase 'Google Adwords' subjects the user to endless sloganeering and slick ad pages, some of which must surely be some kind of scam. The vast amount of online buzz around this new ad format shows that there is clearly a race to cash in on Google Adwords.
Many of these how-to guides focus on the most basic element of Google Adwords: the texts themselves. These are composed of two parts: a Title Line and a Description. Each of these two is limited to a certain length, which is one challenge for the astute Google Adwords marketer.
The essence, then, of creating a successful Google Adwords campaign is to say a lot in very few words. Looking at the construction of the Google Adwords abstracts, one is reminded of the rigidly structured 'haiku' style of Japanese poetry. There is definitely an art to Google Adwords that an advertiser will learn through experience.
The differences between each Google Adwords listing show different basic 'philosophies': some are very literal, and some are more eccentric. Some abstracts seem not to make much sense, but all of them, to be successful, 'hook' the user's attention in some way. If you want to excel in Google Adwords, study the existing abstracts and consider your own philosophy, the specific way that you will craft your short phrases to get attention. This is the first step into your successful Google Adwords career.
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