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Tuesday, December 20, 2005
Making Money on eBay Part 2
Ebay Customer Feedback: How to Manage it for Better Ebay Profits
If you are looking to join the legions of online marketers using the Ebay auction web site, it pays to be aware of the ways that client feedback affects future sales.
Posting your Ebay listings is important, the process deserves time, but almost as important is the 'follow-through' after a successful sale. The way you handle this 'post-sale' process can be the difference between a one-time break and a consistent pattern of profitable auctions.
When you have sold an item on Ebay, your buyer will send payment and await their new asset with baited breath. After they receive your item, the customer will provide feedback on the site in the form of pre-formatted Ebay ratings. This information will be seen by all future prospective buyers and it will dictate how others see your business.
A few things to consider that will ensure good customer feedback:
Be prompt. Lagging response times to buyer emails or a product lost in the mail can cripple your business. Keep on top of the process to make sure your customers get their purchases in a timely manner.
Always make sure that fragile items are protected from wear and tear. The condition of an Ebay item is all-important to a buyer. Anything in less than stellar condition will be noted in the buyer's feedback.
Be courteous and articulate in your negotiations with the customer. Well-crafted emails will assure the customer that you know what you're doing. Be up front and clear with your clients. If there will be any complications, say so. You can pre-empt potential problems with a straightforward, no-nonsense approach.
Keep these things in mind when starting your Ebay auctions. Your customers will reward you.
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