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Tuesday, December 27, 2005

Tracking Web Traffic can have Direct Impact on Success

Building a profitable web site does not end with the initial design. Successful websites are continuously working to improve profitability through monitoring and evaluating traffic patterns.

Internet marketing and home business expert, Stone Evans, offers some valuable advice on traffic logging services in his free e-book Dotcomology available at http://www.dotcomology.com .

According to Stone, a good web site traffic logging service should include the following information.

Number of Visitors

This refers to how many people are visiting a particular web site. Good tracking services should provide this information for each web page as well as the number of page views per visitor. This can give webmasters an idea of how long visitors are staying. According to Stone, this is the most important statistics to track.

How are visitors finding the web site?

Knowing information about how many visitors are coming from the search engines as opposed to keyword searches on the search engines can help webmasters tailor marketing campaigns appropriately.

Keyword Search Information

What keywords are visitors searching on who find your web site? This information can be used when evaluating content and SEO.

Most Frequently Visited Pages

This information can be vital to understanding where to focus marketing efforts or where changes may be needed in content.

Navigation Information

How do visitors navigate within a web site? Difficulty with finding what they are looking for can cause visitors to leave a web site in search of one with

Knowing where visitors are coming from, how long they stay and how they navigate a site can provide valuable information that can be used to improve how long visitors stay and conversion rates.

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