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Friday, December 23, 2005

Using E-mail to Market your Home Based Business on the Internet

E-mail is an amazing tool to use to market your internet business. E-mail is low cost, usually free, and easy to use. You can simply develop a marketing plan and then use email to execute it. There are two very simple ways to use emails as a marketing tool.

The signature at the end of every email you send out is a simple, yet effective way to use email in marketing. This email signature goes out with every email automatically. All you need to do is set it up and forget about it. Think about how many emails you send you and the amount of people you could reach through just using this simple tool. You can add a link to your website in the signature also so potential customers can click through to your website easily.

Another way to use email in your marketing efforts is to write a newsletter. You can set up an auto responder which is an automated email system that send out emails based upon a schedule you make or when triggered by an incoming email. You can write a newsletter and use the auto responder to deliver it to customers that have signed up. This allows you to write one time and the auto responder does the rest. It saves time and energy.

Email is a great marketing tool because you can usually set it and forget it. The email works for you without you having to keep track of it or send out individual announcements. Email marketing is possibly one of the best free marketing resources available online.

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