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Thursday, January 12, 2006

Common Internet Home Business Website Errors

In an internet home business a website is key. Without a website it is impossible to sell products. A businesses website provides the customer with a site to browse the products, get to know the company and submit orders. The importance of having an error free website is essential. There are two common business website errors all business owners should avoid.

The first and perhaps most damaging error is having a website that confuses the customer. Some websites do not make it clear what they are selling or even who the company is. Customers need to know the main facts about the company, what they are selling and how to buy it. For a start up business the bare essential information should be placed on a website. Business owners should not crowd the site with advertising that could cause a customer to believe the ads are the products. Everything should be kept simple and neat until the business is established with regular customers.

Another big mistake is a website that does not have clear navigation. When a customer enters the site they should be able to immediately tell where to go to look at and buy products. There should also be an easy route to the company information page and contact information. Websites that are a maze of pages will only discourage customers from buying.

These two errors are the biggest mistakes a business owner can make when creating a website. All the website creation tools encourage the use of fancy coding and cute designs, but these only prove to take the customers attention away from the products and reduce sales. In the end if the customer can not easily purchase a product from a website then the website is a wasted effort.

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