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Monday, January 09, 2006

E-mail: An Integral Part of Marketing your home based Internet Business

The use of email in marketing has become a treasured stand by. Email marketing is such an integral part of home based internet business because it is cheap and simple. There is no complex system or expensive software to buy to run a successful email campaign. The basis of making an email campaign work in a home based internet business is finding the best way it works for that business.

Email marketing is simply using email to market a business. Getting an email address can be done through an internet provider or one of the many free sources online. Most businesses do not require an upgraded email, so that means it is free. The only investment is the time it takes to write and send the emails. In emails a business owner can address problems and promote new products or services. Just to name a couple. Email gives the business owner the chance to contact customers instead of waiting for them to visit the business website. Email marketing is very successful when done correctly.

There are three main types of email marketing. It is important for the business owner to decide what type or types of email marketing will work best for his or her business. Direct email marketing is simply sending advertising through an email. It could be an announcement, coupon or simply just introducing the business. Retention email is also known as newsletters. This type of email marketing is sent to customers who register to receive it. A newsletter takes some time to write, edit and organize. Another method of email advertising is using someone else’s newsletter to put advertisement’s in. In this case the only requirement is to write the ad, pay the fee and let the other person do the emailing. These three methods work best if the content is of good quality and interesting to the person who will be receiving it.

One important note about email marketing is the recognition of Spam. Spam is unsolicited email or email that is sent to someone who did not request it. Email accounts can be suspended for sending Spam so it is important to understand Spam before starting an email marketing campaign.

Email marketing is a great option for the business owner on a tight budget. It is also a way to connect with customers and send more personalized advertising.

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