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Wednesday, January 18, 2006

How to build a solid link exchange

Link exchanges are becoming very popular among business websites. Many search engines are valuing the links listed on a website in the process of ranking them. Building a solid link exchange is a very good way for a business owner to improve their search engine rankings and increase business.

A link exchange is simply adding other website links to a website. Most website templates come with a link page that is set up to allow the website owner an easy way to add links. The links page should be easily accessible from the other pages of the site. Links should also carry informative descriptions and be checked often for dead links.

Gathering high quality links can be done a few ways. The best way, if the business owner is looking for a higher search engine ranking is to look at a search engine. By typing in targeted keywords that business owner will see what are the high ranking sites for those keywords. It is best to stay away from competitors sites, but related sites work great. It is also possible to link to websites that will give the customer more information about the products, services or related facts pertaining to the business. Links should be chosen carefully because bad links can hurt a website instead of helping it.

Once good website links are found the business owner should begin approaching the website owners to exchange links. It is best for the business owner to offer their link to the other site first and then ask for to use their link. Business owners should be aware that if their site ranks low some website owners will refuse to exchange links with them. Having a high quality site will get the business owner more links.

Link exchanges are a big part of business on the internet. They help to reach larger markets and improve search engines rankings. Business owners that know how to build a solid link exchange will find their website traffic improves.

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