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Thursday, January 05, 2006

Two free popular internet marketing methods

Marketing on the internet has become an interesting task. There are so many choices when marketing on the internet that business owners can successfully find methods that work for their website and budget. For a business owner on a tight budget the best marketing campaign is one that costs nothing or next to nothing.

The biggest goal of any marketing campaign is to make the business’ profits grow. A good marketing campaign will get the business name out to the public, bring in new customers and increase sales. An important part of internet marketing is figuring out what method is best for the business. There are many different internet marketing strategies. Among the many marketing methods are some great free resources. By spending little to no money on marketing the business owner can then keep their costs low and increase profits. The following two examples of marketing methods are free or cost very little to set up and implement:

Writing Articles – Many business owners are discovering that writing articles are an easy and inexpensive method of internet marketing. The idea is a business owner writes articles about a topic related to their business and then submits it to an article directory. Article directories are web sites that store articles on various subjects. Website owners can use these articles on their websites or in newsletters as long as they give credit to the author. The business owner who writes the article is given a space to include something about his business, including the website link. This method of advertising allows the business owner to become known as an expert in their field, offers plenty of opportunity to have the article republished all over the internet and costs nothing at all to do.

Email – Business owners have been using email to market since the beginnings of the internet business boom. Email programs are easy to come by and most business owners can get away with using free email programs. If the business owner needs extra storage or more capabilities than the free email program offers, then they can buy a subscription to an email program for an inexpensive rate. Email signatures are a great way to get a business name out without actively promoting. A simple signature line can include a quick sales line and a link to the website. With every email the business owner sends out, the signature goes along. Newsletters are another way to market through email and can bring in a little extra money. A good newsletter offers prize advertising space that other businesses will be willing to pay for. In addition, newsletters allow the business owner to show off his or her knowledge about their products and line of business.

Free internet marketing methods are a great way for the business owner on a budget to handle their advertising campaign. Writing articles and using email are only two examples of ways to market for free. A creative business owner may be able to find many more free or low cost marketing solutions. The bottom line, though, is getting the word out about the business and bringing in more customers and what better way to do it than through inexpensive internet marketing efforts.

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