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Monday, February 13, 2006

Increase Sales Through Clever Marketing for Online Businesses

As in the face-to-face world, online marketing requires networking…literally! Owners of online businesses must market their products by connecting with people through search engines, banner posting and other websites. It is also important to remember the real world when marketing an online business, since everyday interactions can always lead to potential business growth.

The best way to market a product online is by doing some research into what other products your customers would be interested in. For example, if you are selling an ebook on real estate, chances are your customers will also be interested in online loans, and maybe even remodeling products. Explore the possibilities of advertising on websites that provide these types of products in order to grow your client base.

Another important tool to marketing an online business is to be easily searchable on engines such as Google. By using key words that potential clients will search, such as “real estate investing” or “how to flip houses” search engines will pick up on your page more quickly. Sponsored website advertising on search engines is a little pricey, but will inevitably increase the number of people looking at your page.

Finally, remember that people you meet in real life may become clients in the future. Invest in a set of business cards that provide your information, as well as the address of your website, and maybe even a coupon to encourage hesitant potential customers to at least check out your product.

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