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Wednesday, March 08, 2006

Web Content is Key to Internet Marketing

There is absolutely no doubt whatsoever that today web content is key to Internet marketing. It has been proved that good content can actually be more effective if not more than any other marketing technique available today on the Net. So, what exactly is “good content” and how do you ensure that you have it?

1. First and foremost good content means that the keyword article and/or the web pages you use have informative, up-to-date data on the product or service that you are marketing. The content here not only has to be relevant but also interesting and useful to the people who read it. Also, the article should be changed regularly so people have reasons to come back for more.

2. Offer value addition benefits in your pages such as free reports, or free software or free coupons, free training or anything that would be of interest to the people who look up your product or service. You will be surprised to see the increase of traffic that freebies produce. However, besides being free what you offer should be of value - people love freebies no doubt – but they would not bother to chase your website for useless offers.

3. Offer a subscription free newsletter – though people are not very interested in newsletters nowadays, you can pull them in by offering a short directory, or news about the product or related matters which may save time and/or money. When they are interested, they will subscribe – and you have a way paved towards getting a continuous prospective customers email list formed effortlessly

4. Recycle your articles with your link added to it. If your content is good, other websites would love to be able to use it and they will pay for it. When they take it and add to their pages, your active link will provide you with sufficient traffic to justify “sharing” of resources

5. Use highly specific, popular keywords. Give the highest importance to the accurate specification of the keywords and secondarily to the popularity of the key words. In this way you will be able attract the majority of the crowd which is most accurately compatible to what you are offering.

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