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Friday, December 09, 2005

Google Adwords Constructions: The First Step

The use of Google adwords to attract online customers is exploding. Every Google search by an independent user reveals a list of text abstracts on the right side of the screen. What are these short but sweet bon mots? They're the front-line manifestations of 'Google adword' technology. Users click on them and are directed to third-party web sites.

This new form of advertising and web traffic directing has spawned hundreds if not thousands of how-to articles. A search for the key phrase 'Google Adwords' subjects the user to endless sloganeering and slick ad pages, some of which must surely be some kind of scam. The vast amount of online buzz around this new ad format shows that there is clearly a race to cash in on Google Adwords.

Many of these how-to guides focus on the most basic element of Google Adwords: the texts themselves. These are composed of two parts: a Title Line and a Description. Each of these two is limited to a certain length, which is one challenge for the astute Google Adwords marketer.

The essence, then, of creating a successful Google Adwords campaign is to say a lot in very few words. Looking at the construction of the Google Adwords abstracts, one is reminded of the rigidly structured 'haiku' style of Japanese poetry. There is definitely an art to Google Adwords that an advertiser will learn through experience.

The differences between each Google Adwords listing show different basic 'philosophies': some are very literal, and some are more eccentric. Some abstracts seem not to make much sense, but all of them, to be successful, 'hook' the user's attention in some way. If you want to excel in Google Adwords, study the existing abstracts and consider your own philosophy, the specific way that you will craft your short phrases to get attention. This is the first step into your successful Google Adwords career.

Dotcomology - The Science of Making Money Online

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Thursday, December 08, 2005

People are Making Money Out of Thin Air

It is no secret that there are extraordinary opportunities for making money on the Internet. The Internet is like a global shopping mall that never sleeps. You can now purchase every type of product and service imaginable online and people are shopping 24 hours a day 365 days a year. As more people become comfortable with shopping online Internet sales will only continue to increase.

The Internet is not only giving people greater access to buy goods and services but consequently opportunities to profit from this new era in commerce are exploding. People are literally making money out of thin air on the Internet. In fact, there has never been a better time to start a business than right now. The resources are there and they have never been more accessible to the average person. In fact, if you know where to look you can find all the information you need for free. Stone Evans of offers a free business resource with more than 300 pages of valuable information about making money online.

If you want to start a home business all you need is an intense desire to make a better life, a web site, a product or service to sell, and you can be in business in a short period of time.

A Web Site

One of the reasons it has become so easy to get started making money online in your own online home business is because hosting a web site has become so affordable. You can purchase a domain for not much more than the cost of a cup of coffee and web hosting from under $10.00 per month.

Finding a Product or Service to Sell

Finding a product or service to sell often proves to be one of the greatest challenges to new Internet entrepreneurs. Given the very nature of this global marketplace the possibilities are endless. Consider your interests and passions when looking for your particular niche.

In the 1980's popular movie, Wall Street, Gordon Gecko said that the most valuable commodity he knew of was information. This has always been true and the Internet has proven to be a very effective tool for selling information. Many people are making a lot of money online selling informational products online.

Another alterative for making money online is by selling other people's products. This has turned out to be a virtual gold mine for many as affiliate programs offer opportunities to not only sell other people's products but to earn commissions by referring new affiliates. Affiliate programs work like this. A host web site with something to sell provides banners and text links to affiliate web sites. When web search surfers click through from the affiliate web site to the host web site and make a purchase the affiliate web site earns a commission. Some affiliate programs even offer a multi tiered commission structure where an affiliate can refer other affiliates for additional commissions on the sales made through those affiliates.

Many dream of starting their own business and making money online while few actually do something about it. The ones who make their mark in the new world of e-commerce will be those who decide that nothing is going to stand between them and their dreams.

Dotcomology - The Science of Making Money Online

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Wednesday, December 07, 2005

Reflections on Internet Marketing

Reflections on Online Marketing

More and more of modern business is online. Just like 'old-fashioned' businesses, basic tenets apply to the world of online sales. Here are some aspects to think about when starting your online business.

1. Consider your Product

Who are you selling to and how will you reach them? Just as in 'realtime' sales, each merchant must serve a specific need. What is the customer's need and how will your business serve it? There questions are paramount in determining what your site will look like, what your product line will include, and how you will successfully 'move' the product into the hands of your 'target group'. Lack of attention to this fundamental issue to will almost certainly cause problems, not profits.

2. Consider the Competition

Just because you can't see the competition (the shop next door) doesn't mean it's not there. In fact, since online business is not tied to spatial dynamics, the competition is in many ways closer to you and the competitive process can be more intense. What does it mean to consider online competition? You'll need to think about how web traffic generally navigates your site and the sites of your competitors and build a strategy around this. You might need to pay search engines or use affiliate marketing to enhance your visibility, or you might want to find relatively out-of-the-way spots on the internet to reach a different set of customers.

3. Consider your Design.

When you have successfully drawn customers to your site, you want the product to appeal to them. Think about the graphic design of your site and also your text.

These and other considerations can make or break your online business. Make sure you have a plan in hand for your online start-up. It will surely pay off further on down the road.

Dotcomology - The Science of Making Money Online

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Tuesday, December 06, 2005

Making Money Online with Internet Marketing

Don't Buy Another E-book about Making Money Online or Internet Marketing

Whether you are new to e-commerce and are looking to start an online business or already have an online home based business then you have probably browsed the web for resources on the subject of Internet marketing and making money online. Chances your you have become frustrated by an overwhelming amount of information from a hundred different supposed Internet home business experts all promising you that their e-book provides the fast track to riches for only $97.00. There is also a good chance that you have spent a great deal of money on these types of offers only to be disappointed with a mediocre book that did not even provide as much helpful information as the equivalent product available for $9.99 at your local book store. You are not alone. Many potential entrepreneurs have fallen victim to empty promises at ridicules price tags.

How can you effectively evaluate the good information on home business and making money online from the bad? The answer is simple. Stop buying Internet business related e-books that are unreasonably priced when all of the information you need is available for free all over the World Wide Web. For example, Internet home business expert, Stone Evans has published a free e-book with more than 300 pages on the subject of making money online and Internet marketing available at This proves the fact there you can find good information online for free.

Rest assured that there is nothing about starting and marketing an online home business in these high priced e-books that you cannot find online by doing your own research. The benefit of these e-books is that the author has already done the time consuming research and put this information together with his or her own experience into one resource. Sometimes these e-books have good helpful information on making money online in your own home business but other times they can be worthless. The problem is that it can cost you an arm and a leg to find the good ones. Trial and error is just not cost effective.

There are several ways to make your own research more productive by focusing on more precise search terms. Instead of searching on a general term like "Internet home business" or "making money online" try searching on specific types of Internet business or ways of making money online. For example, if you are interested in making money online with affiliate programs then try searching on "making money and affiliate programs." This should narrow down your results significantly making it easier to wade through the information.

Learning about how to start an online business does not have to be expensive. A wealth of information is only a click away.

Dotcomology - The Science of Making Money Online

Plug-In Profit Site - Click Here To Follow 3 Easy Steps And I Will Personally Build A Money Making Website For You That's 100% Ready To Take Orders And Pull In Massive Residual Profits...


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