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Sell Your Ideas Online and Make Money

Excellent Customer Service Strategies Can Set your...

Creative Ways to Advertise a Home Based Business

Creating Supplemental Income Online

Balancing a Home Business & Family

Ways to make your website stand out

Home Income: Operating a Home Based Internet Busin...

Building Multiple Sources of Income

How Many Paychecks Do You Get Each Month?

How to choose your “focus” for marketing a Home Bu...

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Saturday, December 24, 2005

5 Ways to Make Your Website Pay

For would-be online enterpreneurs, there are many aspects to consider. Here are five ways to make sure your online business fits the bill.

1. Get recognized.

Many sites have failed due to being buried at the bottom of a Yahoo list. Do your homework on how to get users into your online space. Linking to online auction sites is sometimes necessary, or teaming up with more established merchants. Either way, no one will buy if they don't show up.

2. Keep an eye on design.

A 'clunky' page turns users off. It's not that your site needs to be 'slick'; it just needs a sense of balance and a kind of aesthetic 'grace'. If you do your best HTML churning or Dreamweaver navigation and the pages still look thrown together, you could enlist the help of a savvy graphic designer. It's what they do.

3. Maintain your copy.

This may seem like a small detail, but spelling and grammatical errors can drive business away. A site with well-pruned text shows the merchant's credibility, and a sloppy sentence can make your business look, well, sloppy. Or worse. Don't overlook the importance of 'clean copy'.

4. Get Paid.

Whether you are including credit card payment portals on your site or using PayPal or another online service to receive customer payments, your site needs to be set up for easy access. Payment should be a painless process on the client side. Otherwise, your customers might be tempted to give up on you.

5. Go after Feed-back.

Suggestions from outside can boost your internet sales, so if you're interested in finding out what your clientele thinks, you can include a 'guest-book' or online suggestion box on your site. As an alternative, you can ask certain individuals to access the site and provide feedback. Attention to these methods will improve your chances of being successful in the wide world of online advertising.

Dotcomology - The Science of Making Money Online

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Friday, December 23, 2005

Using E-mail to Market your Home Based Business on the Internet

E-mail is an amazing tool to use to market your internet business. E-mail is low cost, usually free, and easy to use. You can simply develop a marketing plan and then use email to execute it. There are two very simple ways to use emails as a marketing tool.

The signature at the end of every email you send out is a simple, yet effective way to use email in marketing. This email signature goes out with every email automatically. All you need to do is set it up and forget about it. Think about how many emails you send you and the amount of people you could reach through just using this simple tool. You can add a link to your website in the signature also so potential customers can click through to your website easily.

Another way to use email in your marketing efforts is to write a newsletter. You can set up an auto responder which is an automated email system that send out emails based upon a schedule you make or when triggered by an incoming email. You can write a newsletter and use the auto responder to deliver it to customers that have signed up. This allows you to write one time and the auto responder does the rest. It saves time and energy.

Email is a great marketing tool because you can usually set it and forget it. The email works for you without you having to keep track of it or send out individual announcements. Email marketing is possibly one of the best free marketing resources available online.

Dotcomology - The Science of Making Money Online

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Thursday, December 22, 2005

Writing a Good Press Release

A press release is a good way to announce something big about a business. Business owners may use a press release to tell about how their company raised money for a local charity or about how new technology they are using will impact the community. A press release is a tool by which a business owner can advertise their business without actually trying to sell to customers.

When writing a press release the business owner needs to keep in mind that news editors are not looking for an advertisement of a business. They want something news worthy that people will be interested to read about. The information also needs to be current. For example, if a business owner that sells computers would like to do a press release he could write about a new computer feature that is revolutionizing how people use computers. This would be interesting and at the same time he would be able to tie in his business because he sells this new technology.

To put together a press release there are five points that need to be considered. The press release is constructed in a fairly consistent manner with each of the five points included. It is very important that the business owner writes a press release following the general guidelines. An editor will not rewrite the piece, so having a printable copy sent the first time will better ensure the press release will be printed.

1. Headline. The headline is the title. It should be eye catching and draw the reader into the story. This is the one shot where the business owner can grab attention and get someone to read what he has written.

2. Subhead. This is a short introduction that expands upon the headline. The subhead gives the business owner more of a chance to draw in the readers attention.

3. Lead Paragraph. News is reported from end to beginning. The business owner will use the lead paragraph to tell the major facts of the story. This paragraph should include who, what, when, where and how.

4. Remaining paragraphs. The rest of the press release is used to explain in further detail about the story. The business owner should keep it brief.

5. End. The end of the press release should include a little information about the business owner and his business. This should only be a few sentences long and just informative.

The press release is used to tell about something interesting, not to sell. A press release that is written to sell something will not be accepted by an editor. The newspaper business is about providing information and it is important that when writing a press release the business owner keeps that in mind.

Dotcomology - The Science of Making Money Online

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Wednesday, December 21, 2005

Making Money on eBay Part 3

The use of online auction sites is a rapidly growing phenomenon, and everybody with something to sell is flocking to sites like Ebay. Before you jump on this possibly lucrative bandwagon, here are a few points to consider about your Ebay campaign.

Your first step is setting up the account. You'll need a secure credit card with enough money to cover all of the applicable fees that the site charges. If you can't pay your bills, you'll never get your auctions going.

There is an art to creating successful Ebay listings. A pre-fabricated online form lets you post text and pictures of your products, but it always helps to know HTML in order to jazz up your listings. You'll need the best pictures available to attract customers to your products.

Pricing is all-important in the Ebay trade: you'll need to think about a reserve price (the minimum price that you will accept for each lot). There is also a Buy-now price that allows a buyer to circumvent the auction process. Finally, there is shipping and handling. Calculating the right shipping costs can be the difference between profit and loss.

When you've successfully sold your product, you've still got a few steps to go. You'll need to follow through on shipping: promptness is the key here. Have your items ready to go and get them to the post office ASAP. Make sure that fragile items are protected from on-the-road eventualities.

Attention to these details will help ensure return customers and allow your Ebay business to thrive. Don't lose out to the competition; make your Ebay product placement second to none.

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Tuesday, December 20, 2005

Making Money on eBay Part 2

Ebay Customer Feedback: How to Manage it for Better Ebay Profits

If you are looking to join the legions of online marketers using the Ebay auction web site, it pays to be aware of the ways that client feedback affects future sales.

Posting your Ebay listings is important, the process deserves time, but almost as important is the 'follow-through' after a successful sale. The way you handle this 'post-sale' process can be the difference between a one-time break and a consistent pattern of profitable auctions.

When you have sold an item on Ebay, your buyer will send payment and await their new asset with baited breath. After they receive your item, the customer will provide feedback on the site in the form of pre-formatted Ebay ratings. This information will be seen by all future prospective buyers and it will dictate how others see your business.

A few things to consider that will ensure good customer feedback:

Be prompt. Lagging response times to buyer emails or a product lost in the mail can cripple your business. Keep on top of the process to make sure your customers get their purchases in a timely manner.

Always make sure that fragile items are protected from wear and tear. The condition of an Ebay item is all-important to a buyer. Anything in less than stellar condition will be noted in the buyer's feedback.

Be courteous and articulate in your negotiations with the customer. Well-crafted emails will assure the customer that you know what you're doing. Be up front and clear with your clients. If there will be any complications, say so. You can pre-empt potential problems with a straightforward, no-nonsense approach.

Keep these things in mind when starting your Ebay auctions. Your customers will reward you.

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Monday, December 19, 2005

Making Money on eBay Part 1

A Successful Ebay Listing

When it comes to the wonderful world of Ebay selling, there are many tasks to be done before you can rest on your laurels as an established merchant. However, it could be said that much of your Ebay success begins and ends with the central element of the auction: your Ebay listing.

Ebay has set up a relatively easy system for listing your items for sale. Sellers can type in text to be displayed as a product description and digital photos can be uploaded for display. But the listing form also allows you to add HTML code, and savvy HTML programmers can make use of this option to jazz up product descriptions and possibly catch the customer's attention.

In product descriptions, sellers have an opportunity to engage the potential customer. Keep in mind that Ebay customer are often bombarded with overdone and even deceptive product descriptions. You might want to keep the text fairly simple and down to earth. Catching the attention of a customer doesn't always mean a 'shock and awe' approach to selling. Some customer respond better to a well-designed but subdued product listing.

Also, the quality and quantity of photos provided is an index to a customer's interest. Make sure the photos have good light and show the item clearly and realistically.

Finally, responding to customer questions clearly and professionally increases your chances of being taken seriously as a seller. Leading customers around by the nose will probably result in negative client feedback and do damage to your reputation.

These are just a few ways to make Ebay work for you.

Dotcomology - The Science of Making Money Online

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Sunday, December 18, 2005

Making Mony Online with Google Adwords

There are more than a few ways to advertise a product or service over the internet. The use of Google adwords is just one of these.

When a user googles a word or phrase, there are short abstracts that appear next to the list of results on the right side of the screen. These blocks of text, or the essential words that generate them, are called 'google adwords'. The key of using google adwords is to get a user interested in clicking through to a secondary page containing more information about the
item mentioned in the short copy.

As the goal of google adwords is to attract interest from a reader with a few well-placed words, there are diverse ideas about what constitutes a good ad. A search of the internet reveals scores of books and how-to articles claiming to reveal the 'secret' to google adwords writing by 'experts' who are supposed to have earned thousands of dollars through generating the short ads. In reality, most would probably agree that the essential keys to google adwords, while basic and fundamental, are also somewhat vague, and that the underlying power of google adwords has to do with subtle elements of mass psychology.

As of now, there are many niches on the internet where google adwords are needed. Those interested in trying their hand at modern advertising can team up with ISPs and content providers to get their own google adwords campaigns started. If you are a crack copywriter, look into google adwords as a way to get your income flowing today.

Dotcomology - The Science of Making Money Online

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