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Sell Your Ideas Online and Make Money

Excellent Customer Service Strategies Can Set your...

Creative Ways to Advertise a Home Based Business

Creating Supplemental Income Online

Balancing a Home Business & Family

Ways to make your website stand out

Home Income: Operating a Home Based Internet Busin...

Building Multiple Sources of Income

How Many Paychecks Do You Get Each Month?

How to choose your “focus” for marketing a Home Bu...

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Saturday, January 21, 2006

Making Money Online Selling Information

Selling information to make money is not a new idea. It is something that has been done for centuries. People are always looking to build their knowledge through new information. If a business owner has knowledge on a popular subject it is simple to create a platform by which to sell that information and make money online.

The first step in making money online selling information is to come up with the information. In order to sell good the information should be new or put a new spin on something old. It should be information that the public is hungry to learn. Popular topics include selling on Ebay, saving time and saving money. It is important to research the competition because any popular subject is sure to already have people selling information about it. There has to be a niche for the information to fit in. The information should be fresh and appeal to a specific audience.

The next step is deciding what form the information should be in. There are many online options. A newsletter is something that is great if the business owner has a lot of information and can get others involved in their efforts. A newsletter is published on a regular basis. Newsletters most often make money from having advertisers pay to have their ads in the newsletter and is free to readers. Ebooks are becoming another popular way of selling information. For a fee a reader downloads the Ebook to their computer. This is a one time sale, so it is important that the writer maintains advertising and plans on future Ebooks that past customers might be interested in purchasing. There are other methods of selling information like through membership websites, online classes and software programs. The method of delivery depends largely on the talents and aim of the writer.

Making money through selling information online is a business that can be started with minimal costs. It is not too difficult to maintain as long as the information is high quality. The keys are finding good information and a method by which to deliver it

Dotcomology - The Science of Making Money Online

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Friday, January 20, 2006

Tips on getting Website Traffic

Website traffic is a key point of a home based business. A business website is usually the only connection between the business owner and the customer. A website without traffic sells no product. Getting customers to a website is the never ending battle all website owners fight. There are so many choices that internet users often find certain sites to visit and then never look for an alternative. It is critical that the business owner draws in the customer’s attention and gets them to choose their site over someone else’s.

Offering customers a bonus or freebie is one of the best ways to get their attention and draw traffic to a website. People love websites that have something more to offer than a sales pitch. Here are some tips for the home based business owner to bring more traffic to their website:

- Offer a free Ebook. The Ebook should be related to the product or service being sold and be information that the customer wants to know.
- Start a contest or sweepstakes. Possibilities are endless as to contests and sweepstakes. With a contest the customer is usually required to do something in order to win. For example, the business owner could ask customers to submit new ideas for future products they would like to see on the site. Even better the customer could have to submit a short essay on how one of the products or services sold by the business made their life easier. The winning answers could then become part of the advertising campaign. Sweepstakes, on the other hand, often only require the customer to fill out a form.
- Write articles that customers can read for free. Articles inform customers while showing the business owner is knowledgeable in their field. They often act as proof that the business owner knows their business and make them creditable.

These are just a few examples of things to offer that can benefit both customers and business owners while also drawing traffic to the website.

Dotcomology - The Science of Making Money Online

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Thursday, January 19, 2006

How to write good advertising

Writing advertising can be one of the hardest points of an internet home business. Big companies have people who have been educated in writing advertising, but most home business owners do not have the first clue as to how to write good advertising. There are some important points that the advertising executives use to sell their products that a business owner should know.

The first step in writing good advertising is to create a unique perspective. This may take some research into what the competition is doing and how they are selling their products. The business owner wants their product to stand out and appeal to the customer in a different way than competing products.

The second step is to become familiar with the customer. Advertising should read as if the business owner and customer are old friends. This means casual, but still with a professional appeal. Keeping the balance can be difficult, but it is important not to offend anyone. The customer should feel comfortable when reading the advertising. Making the ad read like a story is a good way to keep familiar but professional. The idea is to make the customer happy about the product and feel as if they need to buy it from the particular business owner.

The third step is to make the customer feel as if they need to buy now. This can be done by offering special pricing or a freebie if the customer orders the product within a certain time frame. This helps to keep the customer from going elsewhere and possibly ending up buying from a competitor.

Finally, the business owner needs to establish credibility and let the customer know they can trust them. Credibility can be established by using tips or answering questions about the product.

These fours steps will help the novice business owner write advertising that will help sell their products. Advertising can be an experience where the business owner learns as they go, but having a good starting point will ensure their efforts are not wasted.

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Wednesday, January 18, 2006

How to build a solid link exchange

Link exchanges are becoming very popular among business websites. Many search engines are valuing the links listed on a website in the process of ranking them. Building a solid link exchange is a very good way for a business owner to improve their search engine rankings and increase business.

A link exchange is simply adding other website links to a website. Most website templates come with a link page that is set up to allow the website owner an easy way to add links. The links page should be easily accessible from the other pages of the site. Links should also carry informative descriptions and be checked often for dead links.

Gathering high quality links can be done a few ways. The best way, if the business owner is looking for a higher search engine ranking is to look at a search engine. By typing in targeted keywords that business owner will see what are the high ranking sites for those keywords. It is best to stay away from competitors sites, but related sites work great. It is also possible to link to websites that will give the customer more information about the products, services or related facts pertaining to the business. Links should be chosen carefully because bad links can hurt a website instead of helping it.

Once good website links are found the business owner should begin approaching the website owners to exchange links. It is best for the business owner to offer their link to the other site first and then ask for to use their link. Business owners should be aware that if their site ranks low some website owners will refuse to exchange links with them. Having a high quality site will get the business owner more links.

Link exchanges are a big part of business on the internet. They help to reach larger markets and improve search engines rankings. Business owners that know how to build a solid link exchange will find their website traffic improves.

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Tuesday, January 17, 2006

How to avoid home business scams

Many people are interested in starting a home business. This has led many to create scams to take advantage of this new market. There are many home business scams that have one goal to steal the prospective business owner's money. Most home business offers seem legit, but it is important to know the major signs of a scam.

The most important point of home business is that potential owners should not approach it as a get rich quick opportunity. A major selling point of scams is to tell victims that they can make millions of dollars without much work and in a short time. The best way to determine if a scam is using this get rich angle is for the business owner to ask themselves "If this is true why isn't everyone doing it?". It is a fact that nobody makes money without hard work and time.

Another big scam sign is a company that asks for money. Most often these companies ask for money to handle processing or administrative fees. The only time a company should ask for money is when they are providing a start up inventory or supplies. Many legitimate direct selling companies ask for a deposit, but it is often refundable and the potential business owner gets the start up supplies they need to start their business. This point can be confusing because sometimes it is okay for the company to ask for money, but the key is that if the potential business owner does not see the exact reason for the money then it is a scam.

Another scam, called a pyramid scheme, is illegal and getting involved in one could ruin the potential business owner's reputation and integrity. Pyramid schemes are where people sign other people up for a fee to join the company. A person makes money off the fee these people pay. The main business is recruiting others and these companies sell no real products. Sometimes pyramid schemes can be confused with affiliate marketing since both offers a chance to make money from signing up recruits, however with affiliate programs there are products or services that are really being sold and recruiting is a secondary source of income.

Getting wrapped up in a scam can do some great harm. Potential owners have lost large amounts of money, wasted precious time, ruined their business name and in rare cases, gotten into legal problems due to scams.

Dotcomology - The Science of Making Money Online

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Monday, January 16, 2006

Choosing a home based business

There are many different home based business opportunities. The most important part choosing a home based business is to understand about the many different options available. Defining the reason for wanting a home based business is the first step so the person understands what they want from the business experience. It is essential for a person to choose a home based business that offers what he or she needs. With the many home based business opportunities anyone can find their niche with a little time spent researching.

People choose to start a home based business for many reasons. Knowing the reason for wanting a home based business will help a person to define what type of home based business they desire. Some people decide to work at home because the demands of their current job are too much for them to handle. Others do not like commuting and all the expenses related to having an outside job. Many people just want the freedom to be their own boss and run things their way. A home based business does allow a person to have more freedom than other jobs. A person has the options to work whenever they chose and never have to leave their office if they desire. The reason for wanting a home based business will vary with each person, but knowing that reason will help a person in finding a home based business that they enjoy.

There is a large variety of home based businesses. The following list explains a little about each main type. Learning about the options available will help a person to understand ever possibility and enable them to chose the one that most suits them.

Affiliate Programs – Affiliate programs are very popular online. An affiliate program allows a person to sell a companies products and make a commission off their sales. Affiliate programs are usually very simple to start. A person signs up at the affiliate companies site and then receives everything they need to get started. Most companies give the affiliate a website that is already set up to take orders. With affiliate programs the person is not responsible for processing orders or shipping the orders. They also do not have to handle complaints or other customer issues. The main company handles everything and the only responsibility of the affiliate is to get people to visit their website and buy products.

Selling products or services – This is the oldest form of business. It is known as retail. There are many options for selling products or services. A person can sell their own or buy products for resell. This takes more work than an affiliate program because a person has to handle every aspect from order taking to customer service to maintaining inventory. This is like having any other business. There are many things to do, but the rewards are big. A person can set their own prices, so they have more control over their income. They can also take advantage of online auctions to use as a selling venue.

Writing – Writing is a great way to make money at home. There are many outlets to sell writing. A person can do freelance work for one of the many companies looking for good writers or can set up their own site and sell ebooks or newsletters. Writing offers great flexibility, but in some cases also requires the need to meet deadlines. There really is nothing more than writing and selling involved if a person wants to do freelance writing for a company. Setting up a website to showcase a persons writing may help to boost exposure, but in general, it is fairly easy to sell writing online.

Advertising – There are many people who start home based businesses and are in need of advertising. A person could set up a lucrative home based business where they sell advertising space to others. Many people set up websites and work to get them to the top of search engines and then sell advertising space. Other write newsletters and sell advertising space in them. There are many opportunities in this are to make money.

These are just examples of the main ways to make money online. There are many variations on each idea. A home based business will take work no matter what a person chooses to do. There is no easy money to be made, but some opportunities take less effort than others. It is all a matter of a person choosing something that suits them and meets their desires.

Dotcomology - The Science of Making Money Online

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Choosing a home based business

There are many different home based business opportunities. The most important part choosing a home based business is to understand about the many different options available. Defining the reason for wanting a home based business is the first step so the person understands what they want from the business experience. It is essential for a person to choose a home based business that offers what he or she needs. With the many home based business opportunities anyone can find their niche with a little time spent researching.

People choose to start a home based business for many reasons. Knowing the reason for wanting a home based business will help a person to define what type of home based business they desire. Some people decide to work at home because the demands of their current job are too much for them to handle. Others do not like commuting and all the expenses related to having an outside job. Many people just want the freedom to be their own boss and run things their way. A home based business does allow a person to have more freedom than other jobs. A person has the options to work whenever they chose and never have to leave their office if they desire. The reason for wanting a home based business will vary with each person, but knowing that reason will help a person in finding a home based business that they enjoy.

There is a large variety of home based businesses. The following list explains a little about each main type. Learning about the options available will help a person to understand ever possibility and enable them to chose the one that most suits them.

Affiliate Programs – Affiliate programs are very popular online. An affiliate program allows a person to sell a companies products and make a commission off their sales. Affiliate programs are usually very simple to start. A person signs up at the affiliate companies site and then receives everything they need to get started. Most companies give the affiliate a website that is already set up to take orders. With affiliate programs the person is not responsible for processing orders or shipping the orders. They also do not have to handle complaints or other customer issues. The main company handles everything and the only responsibility of the affiliate is to get people to visit their website and buy products.

Selling products or services – This is the oldest form of business. It is known as retail. There are many options for selling products or services. A person can sell their own or buy products for resell. This takes more work than an affiliate program because a person has to handle every aspect from order taking to customer service to maintaining inventory. This is like having any other business. There are many things to do, but the rewards are big. A person can set their own prices, so they have more control over their income. They can also take advantage of online auctions to use as a selling venue.

Writing – Writing is a great way to make money at home. There are many outlets to sell writing. A person can do freelance work for one of the many companies looking for good writers or can set up their own site and sell ebooks or newsletters. Writing offers great flexibility, but in some cases also requires the need to meet deadlines. There really is nothing more than writing and selling involved if a person wants to do freelance writing for a company. Setting up a website to showcase a persons writing may help to boost exposure, but in general, it is fairly easy to sell writing online.

Advertising – There are many people who start home based businesses and are in need of advertising. A person could set up a lucrative home based business where they sell advertising space to others. Many people set up websites and work to get them to the top of search engines and then sell advertising space. Other write newsletters and sell advertising space in them. There are many opportunities in this are to make money.

These are just examples of the main ways to make money online. There are many variations on each idea. A home based business will take work no matter what a person chooses to do. There is no easy money to be made, but some opportunities take less effort than others. It is all a matter of a person choosing something that suits them and meets their desires.

Dotcomology - The Science of Making Money Online

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Sunday, January 15, 2006

Getting Internet Home Business Leads

Internet business is very competitive. The business owner who has a great sales lead program will see more sales and better success than one who does not have a program in place. Internet business leads are essential to the overall home business success. Without leads there are no customers or sales. Very little can be done without having customers to target, which is what a business lead does for the business owner.

Internet business leads are a part of a home business. Leads are targeted customers who would be interested in the product or service the home business owner is selling. Leads can be gathered through a variety of methods, but having a clear lead gathering plan will help the business owner get the best and most leads they can. The following list explains some of the popular lead generation methods.

- Email lists. Building an email list is common for home business owners. An email list is also fairly simple to build. The business owner offers customers something for free when they enter their email address at their website. Most often this is a newsletter. The business owner then gets the customers email address and can send special promotions or advertising to that customer.

- Pay per click advertising. Pay per click programs are ran by a search engine. Business owners bid on keywords related to their business. If they win the bid they then have their ad come up every time that keyword is used by a potential customer in a search. This method allows the business owner to track what keywords are most often used and target a specific market.

- Purchasing lists. There are companies that sell targeted lead lists. For a fee the business owner gets a list of targeted customers names and email, sometimes also phone numbers and addresses. These lists take all the work out of generating leads.

These three lead generation methods are just some examples of how a home based business owner can gather leads. The basic idea is to get the names and contact information of customers that need or want the product or service being sold. Getting internet home business leads is not a difficult process, but it will take time and effort.

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