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Wednesday, November 30, 2005

The Mother of All Bribes

Brilliant collaborative marketing is on the prowl again with:

Famed Internet marketer, Mark Joyner is selling his new book, "The Irresistible Offer". True to form, he's created one incredible offer for everyone who buys it.

Let's examine the mechanics of what is going on here...

Mark wants to sell his book so it can become an overnight bestseller. So he contacted everyone in his Internet marketing network and asked them to contribute a bonus to his package - something that could be given away free to everyone who purchases his new book.

Mark has done a heck of a job compiling a huge list of digital products and services you receive free when you buy "The Irresistible Offer" book. Apparently, all of these bonuses are offered for a fee somewhere else on the Internet.

It's a win-win-win. Mark wins because he gets to offer his potential customers more value. His customers win because they receive more for their money and the contributors win because they get free exposure due to all of the people who will be visiting Mark's site and accessing the bonus package.

And if you buy 25 books you also get "One email consultation with Mark Joyner (he'll answer any marketing question or challenge you have)".

Buy 100 books and you also get: "A one hour live telephone consultation with Mark Joyner".

Buy 500 books and you also get: "Mark Joyner visits you live for a full day of Consulting and Coaching (you provide first class air fare and lodging)"

Hmmm.... I might have to take him up on that last offer.

Anyway, it sure beats what Barnes & Noble or Amazon are giving you when you buy the book directly from them... Indeed, it just may be "The Mother of All Bribes".

Personally, I'm not really interested in the book or the bonuses right now. I have many books in my library that I still have not finished reading and what in the world am I going to do with all those bonuses? Nothing.

But Mark is a brilliant marketer and a gifted teacher. I applaud him for the success he is having with his latest project and expect we will all see many more great things from him in the future.

What can you learn from "The Mother of All Bribes"?

Simple. Whenever you're creating an offer, pack so much value into it that it's virtually impossible for someone to say no. Go above and beyond the call of duty. Exceed everyone's expectations.

A word of caution...

Be capable of delivering exactly what you are offering and more or don't offer anything at all.

There are several occasions in my own history where I over-promised and under-delivered. It was very damaging to my credibility. Don't make the same mistake I did.

Over-deliver on every promise you ever make and money, success, happiness and all things good will beat a path to your front door.

To making money online,
Stone Evans, The Home Biz Guy

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