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What ever happened with The Rich Jerk?

The Enormous Power of Past Success

Google's Secret Domain Name Registration Policy

The Rich Jerk and Disneyland...

The Wednesday Minute Video Newsletter

The Misspelled Domain Name Experiment

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2005-11-27
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Friday, December 09, 2005

The Enormous Power of Past Success

I was checking my voice mail yesterday and received a message that was short and sweet. It said: "My name is Ken Shapiro. I'm the writer, director, producer and star of the motion picture 'The Groove Tube'. Please call me back at ..."

Interesting. The writer, director, producer and star of a motion picture?

My curiosity was aroused so I went to Google and looked up "The Groove Tube". I discovered that Ken Shapiro was indeed all of the things he said he was and that Chevy Chase, a very famous American actor, had is debut film appearance in the movie. My mind determined that Ken Shapiro was a force to be reckoned with so I gave him a call.

It turns out that Ken found me online and was seeking some guidance on how to promote his new project at http://www.BedBooks.net. "Bed Books" is a very interesting innovation and I must admit that I've often wanted to lay on my side in bed and read a book, but that's not a very comfortable thing to do. Thus, Ken's unique idea and business has the potential to really take off.

In our brief conversation, we exchanged pleasantries and I gave Ken a few tips on getting publicity for his site. He's obviously a guy who takes action on his ideas so I expect that he'll take the information I gave him and put it into motion immediately. If so, you'll be hearing a lot more about Ken and BedBooks.net in the near future. In exchange for my time and advice, Ken said he is sending me a "Bed Book" to try out.

What's interesting about my conversation with Ken is my motivation for having it in the first place. Considering that I receive an overwhelming amount of voice mails every single day and that I'm rarely able to call anyone back on the phone personally, why did I choose to pick up the phone and call Ken on my dime?

The answer is because Ken had established that he was already successful. Because of the accomplishment of making "The Groove Tube" movie in which Chevy Chase appeared back in 1972 I determined that calling Ken would be, at the very least, interesting. I also sensed that there could be the possibility for me to benefit in some way because I perceived Ken to be powerful and influential.

I was right. Ken is powerful. He's a doer. He makes things happen and I respect him for that. In this world, it's the dreamers that take action and persist until they succeed that get my attention. That's why I called Ken and that's also why he was able to benefit from a free consultation with me. In that discussion, I gave Ken some very specific advice for marketing his website that has the potential to bring him all the business he can handle.

The point to take home is that Ken's previous success in the movie business made it a lot easier for him to get the information and resources he needs to succeed in his new venture. In other words, past success has power.

When I first started my Internet business it was not easy. In fact, it was downright difficult. I spent thousands of dollars on credit trying to learn the game and acquire the tools I needed to build my business. Everything was expensive and the people who I thought could help me grow my business the most wouldn't give me the time of day. I was a nobody in this world.

However, I was persistent and by leveraging my financial and creative resources I was finally able to make my first sale online. Once that occurred, I simply focused on what I did right and did more of it. My sales continued to grow and I was becoming successful.

From those initial small successes, I was able to continue building my knowledge. I realized that once I had knowledge, I could share it. By sharing my knowledge with others, I was able to become an expert. As an expert, people were attracted to me. Through that attraction, I was able to sell more goods and services. I was becoming *very* successful.

Then other experts got attracted to me. They started giving me their products and services for free. They were also open to the possibility of working together. The same products and services that I could barely afford in the beginning of my career and the same people who wouldn't give me the time of day before, were now becoming as freely available to me as oxygen itself.

Why? The answer is simple. I was already successful.

Is it easier for the rich to get richer? Absolutely. Is it easier for successful people to become more successful? Definitely. The momentum has already been established. Money attracts more money and success attracts greater success.

Before you get cynical, first consider the fact that most of the rich and successful people in this world started with nothing but their ideas and enthusiasm. They were able to use that energy and put it into motion to create their own success.

In most cases, the path they traveled was riddled with moments of confusion, struggle and failure. But they persisted and with each small success their path got easier and easier to travel until they eventually paved it and turned that path into a "success super-highway" that now allows them to travel and succeed with ease.

The enormous power of past success is that it can and will catapult you toward greater success in the future. Use everything in your power right now to create some initial success and then roll that success forward to create more success in your life. You will ultimately discover this is a very easy thing to do.

To Your Success!
Stone Evans, The Home Biz Guy

Dotcomology - The Science of Making Money Online  

Plug-In Profit Site - Click Here To Follow 3 Easy Steps And I Will Personally Build A Money Making Website For You That's 100% Ready To Take Orders And Pull In Massive Residual Profits...


Wednesday, December 07, 2005

Google's Secret Domain Name Registration Policy

I was reading a forum post by Willie Crawford who is one of my favorite Internet marketers. Willie brought up a point that Google may favor ranking domains that have longer registration periods. His source, a domain name registrar, stated the following:

"As part of Google's recent patent application, Google made apparent its efforts to wipe out search engine spam, stating:

'Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.'

Domains registered for longer periods give the indication, true or not, that their owner is legitimate. Google uses a domain's length of registration when indexing and ranking a Web site for inclusion in their organic search results.

To prove to everyone that your site is the real deal, register for more than one year and increase your chances of boosting your search ranking on Google."


Some domain name registrars are inclined to promote this position because it may motivate their customers to increase the terms of their domain registration, thereby increasing the profits of the registrar.

That being said, I can also understand Google and other search engines considering the term of a domain registration as a small part of their algorithm used to determine free rankings of a website in their search engine. It is the job of every search engine to provide the most relevant search results possible and it is often the website owners who have a long-term mindset that are providing the most value to their visitors.

Aside from the search engines, I do know that some website visitors also check how long a domain is registered as part of their own personal due diligence to decide if they want to do business with a company or not. Think about it... If you are providing a service and your potential customer goes to http://www.whois.net and finds out that your domain expires in less than a year, they might think you're a "fly-by-night" company that won't be there when they need you and decide not to do business with you.

All in all, I believe it's important to have a long-term mindset when building your Internet business. If it helps you even slightly to get a better search engine ranking or increase the trust that potential customers have in your website, registering a domain name for a few extra years is a sound investment.

Inspired by this insight myself, I just added 5 additional years of registration do my Dotcomology.com domain which is now currently set to expire in the year 2012. I plan to be around until then and hopefully much longer. What about you?

To making money online,
Stone Evans, The Home Biz Guy

Dotcomology - The Science of Making Money Online  

Plug-In Profit Site - Click Here To Follow 3 Easy Steps And I Will Personally Build A Money Making Website For You That's 100% Ready To Take Orders And Pull In Massive Residual Profits...


The Rich Jerk and Disneyland...

I just made reservations to take my family to Disneyland!

Here's what happened:

This past Saturday I received an email from The Rich Jerk asking me if I wanted to provide a testimonial for an infomercial he's shooting in California on the 10th.

I've made a lot of money applying some of The Rich Jerk's techniques to my sites so I said yes. I've been working the past few days to make arrangements.

Yesterday everything was finalized and I'll fly into California with my family this Saturday morning. I'll do the testimonial interview that afternoon and then it's Disney, Disney, Disney until we fly back next Friday.

I've never been Disneyland.

I've never been part of an infomercial.

This is going to be a lot of fun!

My plan is to keep you posted via this blog with updates, pictures, etc. It will be a testimony to the Internet lifestyle in action. :-)

Stay tuned...

To making money online,
Stone Evans, The Home Biz Guy

Dotcomology - The Science of Making Money Online  

Plug-In Profit Site - Click Here To Follow 3 Easy Steps And I Will Personally Build A Money Making Website For You That's 100% Ready To Take Orders And Pull In Massive Residual Profits...


Monday, December 05, 2005

The Wednesday Minute Video Newsletter

Colorado Man Enrages Marketing-Insiders By Achieving Obscene 78.2% Newsletter Opt-In Rate With Party-Mix Munchie-Session Video (Below). "Long-Copy Dethroned By Crunchy Video" Says Man.

To to get a good laugh and marketing education all in one visit The Wednesday Minute website right now. It's pure brilliance.

Rick Raddatz is a well respected and highly accomplished Internet marketer and I'm looking forward to receiving my own "Wednesday Minute" video newsletters from him. How about you?

To making money online,
Stone Evans, The Home Biz Guy

Dotcomology - The Science of Making Money Online  

Plug-In Profit Site - Click Here To Follow 3 Easy Steps And I Will Personally Build A Money Making Website For You That's 100% Ready To Take Orders And Pull In Massive Residual Profits...


The Misspelled Domain Name Experiment

Recently, I bought the domain name: bashfishing.com. Not bassfishing.com, but bashfishing.com. (The difference is an "sh" instead of an "ss" in the word: bass.)

Here's how it happened...

One day I was visiting my chiropractor and picked up a business card for a guy who owns a website called bassfishing.org. He's a fishing guide in my area. His business card was compelling and made me want to check out his site.

When I got home I turned on my computer and opened my web browser. I then proceeded to look at his business card and type the following: bashfishing.org

The site returned an error. Again, I put my cursor back in my browser address bar, looked at his card again and typed the following: bashfishing.org

I got another error. I thought maybe the site was down but then I realized something... I had misspelled the domain name. I was typing bashfishing.org instead of bassfishing.org. As soon as I corrected this mistake, the website opened up just fine.

And then it hit me like a ton of bricks...

If I misspelled that domain TWICE IN A ROW maybe other people misspell it too. Therefore, I immediately went to Google and typed in "bash fishing". Here's the page Google returned: http://www.google.com/search?hl=en&q=%22bash+fishing%22

At the time of this writing, Google lists 1,870 pages on the Internet that misspelled "bass fishing" exactly the same way I misspelled it: "bash fishing".

Next, I went to my favorite domain registrar to see if bashfishing.com (the misspelling of bassfishing.com) was available. It was.

Then I went over to ClickBank.com to see to if there were any bass fishing related info products that I could affiliate with to earn commissions. In fact, there were a few of them and the sales letters for each product looked pretty good.

So I went back to my domain registrar and registered bashfishing.com. Then I got my ClickBank affiliate link for the bass fishing info product I wanted to promote, logged into my registrar and setup a re-direct link that pointed from my newly acquired bashfishing.com domain to my new affiliate link for the bass fishing info product. Voila!

Here's the result: http://www.BashFishing.com

Now every time someone opens their web browser and intends to type bassfishing.com but makes the same mistake I made and spells it bashfishing.com, they will be re-directed to the sales page for the bass fishing info product I'm promoting. If they buy it, I'll earn a 75% commission on the $29.95 purchase price of the product. That's not too bad for 15 minutes of work.

Will this strategy make me any money?

I thought it had good potential, but it has been a few months now and I have not made any sales yet. However, just one sale per year would make this a profitable investment for me and I still believe that's possible. Only time will tell though.

Still, I'm certainly not the only one testing this strategy. A quick Google search for "misspelled domain names" will pull up hundreds of result and discussions on the subject.

Another example of this technique in action is from a popular public speaker named Fred Gleek who owns Speeking.com which, of course, is a misspelling of the word "speaking". In a seminar I attended where Fred spoke, he claimed to be receiving a steady flow of qualified traffic from that misspelled domain name.

If you want to try your hand at this game yourself but can't think of any misspelled domain names on your own, I just found a site that has a "misspelled domain name traffic finder" software program that you can check out for free at: http://www.snapfiles.com/get/misdomain.html

Who knows? Maybe you'll harvest your own online fortune by using misspelled domain names to your advantage... Good luck!

To making money online,
Stone Evans, The Home Biz Guy

Dotcomology - The Science of Making Money Online  

Plug-In Profit Site - Click Here To Follow 3 Easy Steps And I Will Personally Build A Money Making Website For You That's 100% Ready To Take Orders And Pull In Massive Residual Profits...


 

Resources:

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